- Production research (Textual Analysis) – the research conducted to inform the production process of a media product eg.techniques, locations, genre etc.
- Market research (Qualitative) – more thorough investigation into the reasons why products are produced and how they appeal to the consumers
- Audience research (Quantitive) – the analysis of who consumes what media products and why
These types of research fall into two groups: Primary and Secondary. Primary is research found by interviews, focus groups and questionaries; whereas secondary is found online, books or copied from other sources. these are then referenced within the writing piece.
There are many techniques that can be employed when researching. However it is vital that you choose the right one to ensure that your information is: reliable and valid
Reliability = whether this can be trusted as a source of information. Could it be biased by people’s opinions or effected by flaws in their research methods? If this activity was done again, would it get the same results?
Validity = the relevance of information to your investigation. Can you determine that it proves what you think it does (ie. If an interviewee reveals something can you give a direct quote that backs this up?)
Different Types of Questionnaires
There are two main types of questions during the process of accumulating data. These are open and closed questions. For example, a closed question is a question that derives a yes or no answer. This keep its more to the point of the topic that is being focussed on. This sort of question in a questionnaire is quantitative as it offers easy to read data in form of charts or graphs and it doesn't contain any unwanted data as the audience is given a choice and therefore, cannot give any unwanted information. It also picks out patterns and trends. An open ended question is an attempt to get a deeper meaning, reasons and explanations for your audiences answers. This type of question focusses on a qualitative format and helps the researcher understand the reasons why they like something; rather than if they like it or not. Overall, when conducting my survey, I plan to use both open and closed question as quantitive and qualitative research complements each other and therefore, grants me access to a wider range of opinions.
There are two main types of questions during the process of accumulating data. These are open and closed questions. For example, a closed question is a question that derives a yes or no answer. This keep its more to the point of the topic that is being focussed on. This sort of question in a questionnaire is quantitative as it offers easy to read data in form of charts or graphs and it doesn't contain any unwanted data as the audience is given a choice and therefore, cannot give any unwanted information. It also picks out patterns and trends. An open ended question is an attempt to get a deeper meaning, reasons and explanations for your audiences answers. This type of question focusses on a qualitative format and helps the researcher understand the reasons why they like something; rather than if they like it or not. Overall, when conducting my survey, I plan to use both open and closed question as quantitive and qualitative research complements each other and therefore, grants me access to a wider range of opinions.
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