Promotional Video Ideas/Planning

Shot types:

• Walkthrough - to be enveloped in the space, be able to walk through POV shot looking around in natural spaces. E.g. Ikea Showrooms 
• Parallax shots - Focus on one point but move round the subject - E.g. High end Property videos, more commonly shown with a drone looking down/birds-eye view 
• Close up/mid shot for interview style segment. Portrait angle - eye level. E.g. Live news broadcast 
• Slowmotion/Timelapse 

Editing:

• Series of panning and tilting to show off the facility 
• Fairly slow paced and a mixture of longer shots as well as short shots to fill gaps or clips to show a while a voiceover is played 

Conventions:

• Stereotypical shot types and angles - listed above 
• Calming music 
• voiceover/narration 
• If applicable, minimal text - (facts and figures) 
• High key lighting 

Step by Step: - Order of sections that occur in the production of a piece. 

• CGI - Images of possible looks that can be shown to a client so that they know what they're trying to achieve. 
• 3D Design - The next step is to finalise what the actual product is going to look like and that the client is happy. This system is usually combined by random shapes crammed together to form a structure. 
• Prototyping - Producing a real life product, usually in a much smaller version of itself so that the client can move around and fully appreciate what the product that is going to be made. 
• Manufacturing: - Raw Materials (Steel, Aluminium etc. Just having the correct resources is very important as then you won't be able to make anything from it), Punching and Perforating (Adding the right texture to make it the most sustainable and professional looking as well making it more suitable - such as punching holes in the metal so that the product is lighter), Folding and Forming (Cutting it into the right shape and folding on the corners so that it can be assembled easily rather than wielding it all together to begin with therefore, creating a much larger piece which is harder to process and ship), Welding and Assembling (If there are smaller pieces it's easier to be welded so that each piece is more secure. Even more so if these parts are not seen as it's not particularly clean and professional looking so this is more common on the pieces that "go under the bonnet"), Cleaning (Anything that need dusting down and or polishing so that it looks nice and appealing to an audience) and finally, Painting (If the. client has asked for a particular colour this is when it is painted. As well as this, not many people want to see the raw colour which is normally a dull grey or silver - this promotes the professionalism and extra service provided). After all of this the product is of course dried then packaged and posted to the client where it will be assembled, usually by another company.