Wednesday, April 3, 2019

Promotional video planning - Things to do:

Key stages:


  • communicate with client - COMPLETED THROUGH OUT - PLENTY OF IMAGES OF EMAILS AND TEXTS 
  • planning - Inspiration/mood boards 
  • Storyboard THE FINAL PIECE?
  • then contact Damooo for feedback - PART OF EVALUATION 
  • GANNT charts - timeline 
  • Location scouting - London, Oxford street station 
  • Contingency - what do to if it goes wrong - STATE IN EVAL 
  • Transport? how to get there and back
  • Equipment list 
  • Release forms 
  • check footage/dailies 
  • EDL (Edit Decision List) - STATE IN EVAL 
  • rough draft - check by client - THIS WILL BE HELD ON THE 16TH MAY - ANY ISSUES CAN BE CHANGED AS FINAL HAND IN DAY IS THE 22ND 
  • different versions - facebook and then full version on youtube. or shorter e.g. instagram allows 1 min...
  • sign off, eval - post before unit done? see how good it is for clients 

  • define business objective - promote company to inform customers simpler but be more effective visually 
  • define audience - any potential customers - I want them to go with this company and not others - sell the company 
  • define message - problem? solve it 
  • distribution - where, how and why would people watch my video 
  • concept - idea(s) for video - stereotypical content in promo vids - add own flare to make it unique 
  • summary of what I want to do
  • script or narration - screenplay 
  • schedule - production planning 
  • release forms - Ask all employees - put up signs that if there in it they give permission to be on camera 
CHECK MOODLE FOR: RELEASE - STORY BOARDS ETC. 

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